Tim O'Leary is the founder and CEO of R2 Entertainment, an entertainment marketing company that creates and markets classic television libraries via Direct Response and traditional retail distribution channels. R2E's marketing efforts for the Johnny Carson "Ultimate Collection" have helped create one of the largest video campaigns in history. Additionally, R2E's DVD offerings have included highlights from the first season of American Idol, classic material from the Bob Hope television library, Sonny & Cher, Rodney Dangerfield, This is Your Life, Tony Orlando & Dawn, and Captain & Tennille. R2 Entertainment is changing the way entertainment products are marketed, with innovative direct-to-consumer campaigns that cut out the middlemen, providing greater profit, control and inventory management for our partners / clients. We specialize in marketing video, DVD and music products on a partnership / licensing basis, via direct response television, web, print, catalog and ultimately traditional retail outlets. As our clients have discovered, direct marketing as the initial sales and awareness component for entertainment products offers many advantages over offering a product immediately through traditional retail sales channels, including: Successfully marketing products that normally may not sell via traditional retail channels. Over the past four years we have sold over $40 million dollars worth of Johnny Carson, Bob Hope and Sonny & Cher videos / DVD's on a direct basis to consumers - without initial retail distribution - thanks to the power of direct response television. Our ability to build long term profit centers. We commonly establish monthly "continuity clubs" via direct response, with buyers automatically receiving shipments. This can mean tremendous long term additional profits for our clients. Lower costs resulting in greater profits! Through direct sales to consumers, we're able to eliminate many of the high costs involved in traditional marketing, including deep discounts for retailers, slotting fees, advertising allotments, distribution fees, and other associated costs that can often turn a successful campaign into a money-loser. Artist involvement and satisfaction. We specialize in dealing directly with artists, giving them more control and input into the marketing of their personal brands and legacies. Direct response drives awareness and retail demand. Direct response is a terrific, cost effective way to create retail demand when products do enter traditional sales channels. R2 Entertainment prides itself by establishing direct relationships with clients and their families, understanding the sensitivities of honoring a performer's brand and assuring the artist - and their body of work, are well respected and recognized. For many clients, R2E not only develops and releases DVD, video and music products, but also manages all facets of their campaigns, including websites, fan clubs and much more. R2 Entertainment is committed to each client to ensure their properties receive dedicated expertise and attention in order to create consumer-friendly products resulting in mutually successful campaigns.